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How Are Top Investment Banks Investing in 2024?

As we approach 2024, the global economic landscape presents a unique set of challenges characterized by higher interest rates, geopolitical fragmentation, and potential volatility. This environment calls for a strategic approach to investing. Major financial institutions like Goldman Sachs, J.P. Morgan, UBS, and others provide valuable insights into the investment strategies and assets they are focusing on for the upcoming year.

Deploy Capital But Stick to Quality

In the face of the new macroeconomic environment, holding cash may be just as risky as investing, given the potential for high interest rates and unsettled inflation. Top banks suggest investing in high-quality bonds and recession-resilient equities.

Quality Bonds

UBS notes that government bond markets might be overpricing the risk of prolonged high interest rates. They recommend limiting cash allocations and locking in yields in quality bonds. With interest rate cuts on the horizon, real and nominal bond yields offer attractive income prospects. BlackRock and Bank of America point out the benefits of inflation-linked bonds like TIPS, which provide decent income while guarding against inflation.

Strong Equities

In the equities market, the focus is on large-cap companies with robust balance sheets, capable of withstanding economic downturns. Goldman Sachs highlights the potential of these companies to outperform in a “higher rates for longer” world.

This chart from Visual Capitalist outlined the 2024 playbook:

Artificial Intelligence: A Promising Avenue

Artificial Intelligence (AI) is seen as a sector with outsized opportunity. Investment is flowing into mega-cap AI leaders like Microsoft, Meta, and Alphabet, as well as into the infrastructure supporting AI, such as hardware and data centers. Citi acknowledges the growth in market cap of AI beneficiaries and anticipates more opportunities with the continued development of AI technology. BlackRock sees the tech sector, bolstered by AI, as a key driver of U.S. corporate profit growth in 2024.

Global Diversification in a Fractured World

The geopolitical landscape is increasingly fragmented, but this also opens up opportunities for diversification. Goldman Sachs suggests that global diversification can add value as economies diverge.

Emerging Markets

India and Mexico are highlighted as promising emerging markets. India’s demographics and sector diversity offer growth potential, especially as supply chains shift from China. Mexico is benefiting from U.S. companies near-shoring operations, as evidenced by the strong performance of the peso. Bank of America notes that both countries are likely to gain from global supply chain reorientations.


Japan stands out among developed markets, offering appealing valuations and growth potential supported by fiscal and monetary policies. Morgan Stanley notes Japan’s unique position with its low interest rate policies, aimed at stimulating growth.

The investment landscape for 2024 is shaped by a combination of traditional strategies and innovative approaches. Quality bonds and strong equities remain core to investment portfolios, while AI and global diversification offer paths to capitalize on new opportunities. As always, these strategies come with their risks and require careful consideration and active management.

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